Why is that everytime there is a thread about kits, someone always has to bring this up? Now if you don't mind, I am going to try to find that Guiness jersey mentioned earlier, pay $80, and advertise for them. My guess is that my being out there with that on, their sales will at least go up by a good .000000001%. If I really bike alot they may increase their worldwide distribution by as much as .0000000018%.