I am looking at getting a new road bike. I have narrowed the choice down to either an Orbea or a middle level Trek (2300 or the like).

The Orbea is very nice because of the proliferation of paint jobs you can get for it. They also have some nice color schemes. The dealer also thinks that they would suit me better as I am a fairly large rider (105kg) and I will not be racing it - merely recreational riding with my local club.

The Orbea would have Velocity rims (because they are very strong) and full Ultegra groupset. The wheels are a bit heavier than the Bontrager Race-Lites of the Trek. They are also not bladed spokes (just normal), which do not look as "cool" as bladed.

The Trek is nice as it is good for resale value. Also well known, so a bit of "pose" value. Also slightly lighter - about 1kg I guess. One problem with (say) the 2300 is the wheels that come stock with it (Bontrager Race-Lite) - they are not terribly strong and may not bear up under my weight. And perhaps the frame is not as comfortable as the Orbea.

These are the comparison issues I have come up with so far.

I would be interested in hearing what other people think about these particular issues, or even any other comments about either of these brands.