Orbea has been around since the 50's and is located near Bilbao Spain, which is a region whose love for cycling is a rival to Toronto's love for Hockey or New York's love for Baseball. The company is a workers co-operative so each employee has a vested interest in the quality of the end product and each has complete veto power over a frame if they aren't satisfied, so you know you're getting a good product from them. Not to say that Trek isn't good, but I doubt the people building them enjoy cycling as much. Just my opinion though.