Engineering kids need to learn that drinking in excess does not make you cool. The sheer amount of destruction caused by the engineers during frosh week is monumental... take 500 nerdy (male) kids who have mostly never drank before, pickle them with kegged beer and bourbon and then dye them purple, put them in a jumpsuit with a hard hat and set them loose. That way you can either be completely drowning in work, or in booze. What a life!
I did enough drinking in my first year of university, and I wasn't even an engineer.