Well, until recently there wasn't a cheaper widescreen monitor of similar quality available. I looked around a lot before I bought my cinema display. Of course, the student discount really helped with the price. Plus, there is no better looking monitor; those things are beautiful (the case and the screen). And Eddie's can't be too expensive because it's the old style. Still pretty nice, though.

BTW, the tape on that IRO is sweet, sers.