Callous? My grandfather, grandmother, mother, 2 uncles and an aunt have died from cancer, my wife has pre-cancerous cells, and my daughter is taking an anti-rejection drug (after an organ transplant) for the rest of her life that is a known carcinogen, so yeah, I've seen chemo and know that a lot of patients choose to live without the treatment and die.

If Lance wants to do the ads and be associated with a cigarette advertiser, good for him. It's a free counrty. I think it lessens his position as a cancer spokesperson. Some would say it spreads the word (I would agree) but I also think it taints the word for an exchange of money.

Now if he were to put the money from the ads into some kind of cancer prevention program, that would be useful. Using the money made from cigarette advertising against cancer would be good.