I love my Trek "Project One" Pilot 5.2
How many other companies let you fully customize your ride from the factory (you can upgrade almost every single component) and then *YOU* get to pick the paint job AND colors?
I rode the equivalent Specialized, Cannondale, Giant and several others and liked the ride, fit and feel of the Trek best...
But what do I know? I only ride 200 miles a week year round...