I bought the bike at Bikes Plus, in Barrington, IL.
Getting a custom wheelset sounds terrific and fairly justifiable, but I just don't have the expendable income right now. If I were to replace the rear wheel, I really couldn't afford to spend more than about $175. I can see myself saving for a couple weeks and being able to spend more though.
I guess one of my overall concerns with this situation, is that this isn't shotty repairs at the shop. Losing one spoke and then several others so soon... is that something that I should lay fault to the shop for?