From some style website:

"the shop changes every season, right now it's done up in a full track bike theme, complete with floor tracks and racing murals. if you're into track bikes you'll love it, if you don't know anything about it you might not get it right away. last season was military, very cool bunker type vibe."

Bargain hunter alert, in like 3 months when something new is trendy we should be able to score some closeout deals.