Originally Posted by onetwentyeight
word is nike is already looking into how to market to the fixed gear community.
IMO, There's not enough money to be made off of fixed gear, yet. When every kid begs their mom for a fixie for christmas and Bam Magera rides a fixie, then Nike will get in.
If they do get in, they might buy a company on the down-low to get some instant cred. Like the did with Hurley. Lots of people still think that Hurly is "Rider Owned".