I use several different ones. I hate spending money on the stuff, especially with 4 of us riding, but it's better than burn and cancer. I'll use about anything on arms and legs, but I like a spray so the new Coppertone continuous spray is a good base.

For my face I like Bullfrog spray. This stuff doesn't run down your face and in your eyes, it stays where you put it. Close my eyes and spray, eyelids and all, and have never had a sting from sweating and this stuff rolling into my eyes.