I use 60 SPF Antihelios on my face- it's a bit more expensive but worth it.

I also like Coppertone sport (45) and Neutrogena. Both are non gooey. I usually use 45 but if it's later in the day or not really sunny I'll use 30 and I'll be okay.But on every ride I always put sunscreen on my face, 45, 50 or 60, depending on the length of the ride and the UV index. I tried Hawaiin tropic (greasy). Another one I like is Ombrelle by L'Oreal.