Fuji's are fantastic bikes. Probably more bang for your buck than Trek, Giant et al because they don't have the populor brand to drive mass sales. I love my Fuji Roubaix Pro...it's a quality classical road machine, light, stiff and professionally built.
And the best part....I know there aren't 2000 other sheep out there riding it. Trek, Giant and Specialized bikes are absolutely everywhere, but I've yet to see another Fuji in my area.