While I think it would be nice if lotsa men were interested in watching women race; it would surely light a fire under the marketers if they found a real desire in women to be watching women race.
The reason (any) women's sport doesn't rate very well or get sponsors is because a vast majority of women don't watch sport. They are usually too busy raising children and working while us men (those that aren't out riding) lay around the house all weekend watching sport. Men don't want to watch women's sport, even sports where the women are scantily clad like Netball, Beach Volleyball, and Surfing etc. men aren't interested, and neither are women.
Yes, there are women who watch sport but only about 5-10% (guess) where virtually EVERY male watches sport. When women start supporting their own sex in sport then it might get some further recognition, but as long as men do little to nothing around the house, women will be too busy to even think about spending an afternoon in front of the telly.
CHEERS.
Mark (in his flame-proof suit)
