Originally Posted by 55/Rad
On the Cervelo site, its mentioned that last year they decided to advertise on the TdF and had to pull together and produce spots in less than a week. That, in any business, is poor planning.
One of my points was that it appeared as though Cervelo threw this years spots together at the last minute - like an afterthought. Granted the Basso suspension might have interrupted something they were working on but given their stated history, it's not a surprise.
Again, good work doesn't have to be expensive. It does, however, need to be thought out.
I disagreed with you at first, but after heading to the Cervelo site, I changed my mind.
All the elements are there, but the continuity is missing. The whole concept sort of falls apart when you get to the website. Or it fails to solidify. Or something.
It's still a better concept than 'Chasing Levi'. But it's not executed as well. (Unfortunately, this year Specialized's concept might be 'Levi Chasing'.)
I was hoping for more.