How much are Zipp 404's in the shops here?

Prebuilt wheels are all fine and dandy if you couldn't be stuffed, well, getting a pair of wheels built, but otherwise they're expensive for what they are, aren't necessarily light or aero, so you're paying for convenience basically.

Plus, I hate being like eveyone else.

Check out these hubs for sex on a (quick release) skewer....

www.soul-kozak.com

You can build these into a wheelset for the same price as Ksyriums but THREE HUNDRED GRAMS LIGHTER.

So whatchagunnado?