Originally posted by Chris L
I never hear any cycling advocates mention the good things about cycling. Where are the "Reduce your gas bills" or "Don't get stuck in traffic" campaigns? Nobody ever mentions the advantages of using a bike for transport. Maybe trying a different promotional tool might be a little more effective. I really don't think it could fare any worse than what we do now.
I remember a long time ago while I was growing up in Chicago that Metra (the suburban rail-lines) ran many a commercial depciting those who drove into the city as, to put it mildly, crazy and complete irresponsible idiots who were always stuck in traffic and late for work. This campaign worked very well and many people used Metra as an alternative to clogging the expressways. Plus it was indeed way faster. I would really like to see those types of ads run about cycling too.