It's always amusing (as well as aggravating) to get those chain emails that advocate not buying gas for a day to prove something to the oil companies, where the only thing it proves is that some people can hold off buying gas for a day as long as they can fill it up the next. (I've always wondered if sales show a noticeable spike the next day!) The thing is, they have the right idea, it's just that a day is not nearly a long enough time period. If they could only sustain their boycott over a longer time period, as we do, well then "the magic hand" of the marketplace would theoretically (!) do its work and help to give them the lower prices they want (for a while, mediated of course by inflation, supply, other demand, and all sorts of other factors). But then they'd actually have to do get off their butts and do something different!