I have four custom bikes and have removed or covered up every #$*!^@ logo on my bikes. Then I added my name to each one (I own them, so my name). They look much better to me and I get compliments even if people can't quite figure out what looks different. One guy did have to keep himself from falling off his bike when he found out I removed the Seven logos from my road bike; I told him I pried the Ferrari logo off my car too.