I agree with the proper wicking and get more water in you. Hence, on really hot days I'll wear a base layer to wick sweat away. I actually end up feeling cooler than if I just have on a jersey. I also try to drink at least 24 oz every 30 to 40 minutes. Finally, I avoid wearing my dark colored jerseys on hot sunny days.
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A conclusion is the place where you got tired of thinking. - S. Wright
Favorite rides in the stable: Indy Fab CJ Ti - Colnago MXL - S-Works Roubaix - Habanero Team Issue - Jamis Eclipse carbon/831