Pacific CEO made it clear that he intends for the lower line of the "new new Schwinn" to be sold in "big box" settings. Since it would appear that once existing inventory goes the Schwinn line will top out around $500 dealers (1 of whom I live next door to) are a bit worried about what they'll have to sell. Later on they used the term "mass retail." That means Wal-Mart since Pacific already sells there. I'd guess Sports Authority as well.

Like I said originally; not a surprise but kind of sad considering the history of the marque.