Agreed, another analogy I like to use is with GOLF equipment. That's a huge industry worldwide, every year there are new clubs offered, new clothing, yet the basic premise of the sport hasn't changed very much since it's inception, and definately not very much in the last 50 years. Yet, every year, every manufacturer releases an entirely new range of product. What happens with the old stuff? Why is the new super high zoot so expensive, and last year's super high zoot is now middle of the range?

Same with bicycles. As the product is refined and new technologies used to build them, the cost gets amoritized over years and the trickle down effect comes into play. Plus, in a supply and demand economy, it's better to sell your product for 30% less than previous years even if the cost to build them is the same as opposed to sitting on a huge surplus of inventory.

L8R