"we design and build bikes for women"

The question is: Is there really a need for a women's line of bikes, or is this more of a marketing stunt. It would seem that a competant frame builder could fit a bike to female and male with equal competance. On the other hand women might be more comfortable buying from and being fitted by a female sales person (and her bo), even if the resulting bike is the same as the one bought from the hairy bandanad middle aged fabricator.

Cruising the financial news I am currently seeing alot of women's products like artificial joints and other things that 'experts' say should not be different for similar sized men and women.

BTW, isn't sweet pea a Dahon trademark?