hey, i live off of la sierra too. it would be cool if you could suggest an LBS for me to check out. i'm thinking about getting my bike from cyclery usa. i have bought a few tubes and stuff there in the past. can't say they gave me any service though. i kinda just wandered around until i found the tube on my own. at any rate, the beard is sadly fake. i took the picture in a makeup class at cal state.