I use them to keep a steady stream of Calories going in during longer rides. I either rip a bag open and put it in a rear jersey pocket, or in a Bento-Bag on the top tube. I take a cube once ever 20-30mins in addition to Gels & drink at longer intervals. Taste great! Strawberry is my fav, though the CranRazz and Lemon/Lime are good too.