Interesting. Whats a Serotto or Seven or other hand made bike equipped with 105 sell for? What about a $3000 colnago carbon frame, with a tiagra groupo thrown in for free, and discounted to $1900, is that a ripoff ? Whats a scott cr1 team go for, isnt that $2200 or so and comes with 105?

I'm not saying a marinoni frame is comparable to those, but you cant just say that any 2k$ bike must be ultegra in order to not be a rippoff.