ALSO

for the most part, spokes are spokes. there is also a tier system for rims, but that's crazy involved. i'll hit it briefly. AVOID SINGLE WALL RIMS LIKE THE PLAGUE.

A BRIEF NOTE ABOUT FORMULA/WIENMANN WHEELS-these wheels are machine built. off the bat the tension will seem fine, but will loosen up quickly. take them to a shop and have them retensioned. then they should be fine.
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I put Wienmann/Alex rims on the same tier. Not great. they'll get you by. these are the quandos/sovos of the rim world.

Then we have Sun m13II's and mavic m3's/open sport. not best, but solid. i like these rims a lot. usually get them laced to formulas.

then the usual aftermarket rims. most mavic and velocity and sun ( i personally very much prefer sun and mavic, but i reckon that's just me). DT Swiss also in here. Expensive but worth it. Regarded as the "bees knees" or "cats pajamas" of rims, if you will.

Aero rims will build an ARGUEABLY stonger and stiffer wheel (i don't buy it. i think it's hype, but i'm old fashioned). A good box rim should be just as strong, though not as stiff, or heavy, but usually require more spokes. That should be about all i need to add on that subject. i hope.