Folks,
I know next to nothing about Chris King, and only a little more about microeconomic theory.
However, it seems to me that this is a very reasonable (maybe not wise) marketing strategy on the part of CK. Not price-fixing, not anti-American.
That being said, it may not prove successful at all. I, for one, will always seek out a bargain whether it be online or at LBS. CK, even at a premium price, might still be a bargain. Guess what, there are plenty of attractive competing products, and if CK loses significant market share, you can bet they'll come back around.
Good luck finding significant discounts on Thule, Yakima, Allen Edmonds shoes, or Mercedes-Benz--all premium brands, with significant competition.