It's Official: Postal To End Team Sponsorship
#51
Senior Member
Join Date: Dec 2001
Location: n.w. superdrome
Posts: 17,687
Bikes: 1 trek, serotta, rih, de Reus, Pogliaghi and finally a Zieleman! and got a DeRosa
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 15 Post(s)
Likes: 0
Liked 9 Times
in
9 Posts
Originally Posted by BlastRadius
Yup, it's a perpetual cycle. There's no money to be made in cycling because the big corps don't sponsor cycling.... and the big corps don't sponsor cycling because there's no money to be made.
pharmacutical co? and you say there is no money in cycling?
How much do you think Berry Floor made off of sposoring the TdF champions team? they estimate
they have doubled sales based on USPS sponsorship alone.
Big corps? USPS, Saeco, Berry Floor, Gerolsteiner, Phonak, Deutsche telecomm.
just to name a few a huge in Europe, and some are making significant inroads here (T-Mobile, Saeco).
The US companies just haven't gotten it yet.
Marty
__________________
Sono più lento di quel che sembra.
Odio la gente, tutti.
Want to upgrade your membership? Click Here.
Sono più lento di quel che sembra.
Odio la gente, tutti.
Want to upgrade your membership? Click Here.
#52
Direct Hit Not Required
Join Date: Nov 2003
Location: San Bruno, CA
Posts: 6,193
Bikes: Leopard DC1, Ridley X-Fire, GT Zaskar 9r
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 2 Post(s)
Likes: 0
Liked 1 Time
in
1 Post
Originally Posted by lotek
and you say there is no money in cycling?
Originally Posted by lotek
The US companies just haven't gotten it yet.
#53
Senior Member
Join Date: Dec 2001
Location: n.w. superdrome
Posts: 17,687
Bikes: 1 trek, serotta, rih, de Reus, Pogliaghi and finally a Zieleman! and got a DeRosa
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 15 Post(s)
Likes: 0
Liked 9 Times
in
9 Posts
I think the situation of US companies not getting it is changing.
Look at US companies sponsoring pro teams. CSC, while a danish team is a US company.
You would not believe the push that CSC has in its business using the cycling team
in almost everything (I know I work for them).
Then there is EDS (boo hiss. . . competitor co.) who sponsored
both the Frisco Velodrome and a pro team (Fatka?), sure not a big name but it was there,
and they also saw benefit from the logo on the teams jersey.
Any US company wanting to do business in EU should be seriously looking at sponsorship.
Despite the USPS debacle, the sponsorship did what it was envisioned to do, they (USPS)
got alot of advertising in Europe, and subsequently use of USPS for package delivery
did increase.
I'm not sure of the salary of pro riders, I know that not everyone makes what LA does
(in fact I'm sure no one does in terms of sponsors/advertising etc.).
Will cyclists ever make the same as ballplayers? I doubt it, unless the big advertizers
get on board and the US general public suddenly take a huge interest in pro cycling.
That is what something like USPS and LA bring to the picture, evidence the Tour day Georgia. . .
Look at US companies sponsoring pro teams. CSC, while a danish team is a US company.
You would not believe the push that CSC has in its business using the cycling team
in almost everything (I know I work for them).
Then there is EDS (boo hiss. . . competitor co.) who sponsored
both the Frisco Velodrome and a pro team (Fatka?), sure not a big name but it was there,
and they also saw benefit from the logo on the teams jersey.
Any US company wanting to do business in EU should be seriously looking at sponsorship.
Despite the USPS debacle, the sponsorship did what it was envisioned to do, they (USPS)
got alot of advertising in Europe, and subsequently use of USPS for package delivery
did increase.
I'm not sure of the salary of pro riders, I know that not everyone makes what LA does
(in fact I'm sure no one does in terms of sponsors/advertising etc.).
Will cyclists ever make the same as ballplayers? I doubt it, unless the big advertizers
get on board and the US general public suddenly take a huge interest in pro cycling.
That is what something like USPS and LA bring to the picture, evidence the Tour day Georgia. . .
__________________
Sono più lento di quel che sembra.
Odio la gente, tutti.
Want to upgrade your membership? Click Here.
Sono più lento di quel che sembra.
Odio la gente, tutti.
Want to upgrade your membership? Click Here.
#54
DEADBEEF
Join Date: Aug 2002
Location: Catching his breath alongside a road near Seattle, WA USA
Posts: 12,234
Bikes: 1999 K2 OzM, 2001 Aegis Aro Svelte
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 3 Post(s)
Likes: 0
Liked 6 Times
in
4 Posts
Originally Posted by wlevey
Starbucks would be a good one if it weren't for the fact that their product is a stimulant and (I'm not sure about this) may be on the "Banned Substance" list!!
__________________
1999 K2 OzM 2001 Aegis Aro Svelte
"Be liberal in what you accept, and conservative in what you send." -- Jon Postel, RFC1122
1999 K2 OzM 2001 Aegis Aro Svelte
"Be liberal in what you accept, and conservative in what you send." -- Jon Postel, RFC1122
#56
Don't Believe the Hype
Join Date: Feb 2002
Location: chicagoland area
Posts: 2,668
Bikes: 1999 Steelman SR525, 2002 Lightspeed Ultimate, 1988 Trek 830, 2008 Scott Addict
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 21 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
i still say it would be hilarious for donald trump to sponsor the team himself.
#57
El Inglés
Join Date: Dec 2003
Location: Benidorm , Alicante , ESPAÑA
Posts: 465
Bikes: road ( Mendiz ) & mtb (crap )
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
Some time back the financial channel CNBC said that there were mutterings about 90% of the advertising budget of US Postal going to 12% of their market so it´s not a suprise to me that they are not going to join the super expensive pro tour .
#58
Senior Member
Join Date: Jun 2002
Location: Pennsylvania
Posts: 7,481
Bikes: Too many to list!
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 3 Times
in
3 Posts
Originally Posted by el Inglés
Some time back the financial channel CNBC said that there were mutterings about 90% of the advertising budget of US Postal going to 12% of their market so it´s not a suprise to me that they are not going to join the super expensive pro tour .