You've got to applaud any manufacturer who's trying to break into the high end folding bike market, but it seems a bike that "rides well" is not going to cut it anymore. Problem is, most bikes at the high end ride well and there are a slew of bikes in the mid to lower range which can ride just as well with few modifications and are cheaper. Don't know if Reach can make an impact here but we'll see. If they're trying to position themselves to take on Birdy or Dahon's Jetstream, they'll have to come up with a better price than what they've proposed. But frankly, I don't see them offering much more than what a Swift or Downtube offer, in terms of aluminum bikes of course.