I do, but it's one tough sales job. I do agree with the premise that to make cycling safter and simply better, more people have to ride. It's the first step that some seem to want to skip. However, this without this step, all other attempts to make cycling better are doomed to fail. Without more people riding:

- we will only get blips of cycling races on obscure cable stations

- we will continue to get struck down on the road, and the offenders will continue to go free

- 99.9999% of the people you meet will give you a strange look when you speak of things such as "bottom brackets" and "sit bones"