Please do not listen to the "sit bone zealots". They will tell you the only thing that should contact the saddle is your sit bones. They will tell you that the gel saddles are garbage and they will inhibit circulation. Well that may be true for some gel seats and some people but not for all.

I have a Nashbar gel seat and can put a 60 mile ride into it whatsoever. And I'm sure I can get another 40 with no problem.

The fact is what works for one does not work for someone else. Try to find a LBS that is willing to take a saddle back after you have put some longer rides into them and see what you like.

I understand Nashbar will take a saddle back after it has been used but i have not tried it myself.

Chipcom gives good advice. Make sure you get used to the saddle and it is adjusted correctly before you go out and buy.