TV is very wobbly right now. A lot of the advertising dollars are going to the web instead. That's one important thing about the cessation of analog TV signals and the complete switchover to digital. With digital compression, station owners have room for an additional channel or two in their market. TV advertising is getting cheap.

Also look for a lot of ads to be underneath, beside, around and even in front of the TV program. What happens is that the networks sell out all the ad space for prime time and major sports programs. The local stations have to carry it. The only place they can make up their money on shows like this is to advertise in the periphery.