I've been looking at them myself for building up my next wheelset. I initially gawked at the price and decided to do some research to see if it these hubs are really worth the money.

Sheldon Brown doesn't think so. If Sheldon calls a product a gimmick, I would be especially wary of it. If I do decide to put down that kind of money for a hub, it will be for a Phil Wood.

If you really like the look of the chub hub, look into the Suzue Pro Max Carbon Fiber hub. It is a bit more reasonable in price. For about the same price as the chubhub, you can have a matching set of Suzue Pro Max CF hubs.