i'm just a journalism student, we have a penchant for talking out of our asses, so maybe i'm way off here. since apple's products are approximately 500 times more aesthetically attractive than the competitors', and appeal to college students and affluent young people with too much to spend ... i'd say whoever won the wireless contract is pretty happy to inherit some of said brand cache.

that said, even if i had $600 to blow, i still wouldn't buy this thing. safari browsing, no 3g capabilities, and it's the same size as motorola brick phones from 1994.