For me anodizing is nothing but fashion, I could live with it if:

1.It didn't have a detrimental effect on the rim.
2.Mavic didn't use it as an excuse to charge 3 times as much as they did for a non-anodized rim.
3.We were left with a choice as to whether we wanted anodizing or not(and SUP, machining etc for that matter).

Mavic has little interest in producing good quality, dependable rims at an honest price. Their interests lie solely with producing overly expensive racey looking rims that make Joe Bloggs look and feel like Lance Armstrong.