Having never riddern, nor even seen these wheels, I'd say they're a wicked deal if they are indeed handbuilt. No reason to think they're not.

Yeah, IRO and Formula hubs are great, as are Mavic rims, but I'm not certain those $130-$150 wheelsets out there are handbuilt. If they are, then that's a kickass deal as well.

At my LBS, here's a price breakdown for a pair of wheels (CDN Prices):

IRO Hubs $150(Yikes!)

Mavic CXP 22 Rims $120-150

DT Spokes x 64-72 $45-60

Labour $70

tubes $8

cheapo tires $25

Subtotal $418 - 464

Total w tax $CAD476 - 528

$528 bux for a decent handbuilt wheelset. Toss in another $25-40 bones for a cheapo cog and lockring, another $50-60 for Soma or Surly. While pricey, they are not stratospheric. Nobody's getting rich off of building wheels there.

Compare this to maybe $200CAD for the vueltas, including shipping, exchange, and customs. I'll take the vueltas any day, and buy a Bridgestone with the difference (well, most of one anyway)

Fact is that good bike parts have never been cheaper or easier to get. $120 for a fixed wheelset, inc tires and tubes, cog and lockring, shipped, is killer.