The music was a bad, but it seemed an ok little video.
I guess at some non-trivial level, I would rather have people ride bikes to the coffee shop/bar to be a part of a scene rather than drive a car. Frankly, they will be there being hip one way or another, so they might as well do so on a bike.
We have had a rash of people on fixed geared bikes doing stupid things around my way. Riding with no brakes and flat pedals on your first bike since you gave up your BMX in 1987 can have some dicey/hilarious moments. I have seen more than a few wobbly, low-speed sidewalk riders of late. I will still take it over that SUV craze that swept the country.