A buddy of mine with more money the sense who buys at least one new $3000 bike per year because he can, just purchased a new Litespeed, I believe it's a Sienna but could be wrong. He swung by a couple of weeks ago and my neighbor who builds high end race cars ( has done work for NASCAR teams and NHRA drag teams ) was at my house when he came by. He was literally gushing at the quality of Dan's Litespeed and this is a guy who knows what he talks about from an engineering, fabrication, and artistic standpoint. His comment was something to the affect that, "unlike your bike (my Specialized Allez Elite) this bike was built by someone who cares."

I think right now, Litespeed is at the top of the food chain when it comes to the "buzz" about higher end bikes. That will always make them a target. Trek, Cannondales, and others have been their as well.