I have not counted but I would say around 10 matching pairs of different designs. I look at cycling socks as a part of my wardrobe that I can have fun with. I use to wear fun tie's to work but I have not worn a tie to work in many years. With my cycling outfits I mostly have ones from teams or clubs that I have been on and so I only have 1 fun jersey and most fun jerseys can be expensive. Now socks, if I find a fun pair, they only cost around $10 so it isn't a big expense and even if I amwearing my team outfit I can have fun socks on. My favorit pair is probably my "road trip" socks that have the mushroom on them.