Nothing, rather smart really. The whole point was guys who are buying 'Made In USA" bikes/parts and they are really just assembled in the US. You'd be surprised how many hate stuff like McNeil because of where it's made. they feel the craftsmanship is worse.
Guess this is more for the higher thinking guys than just a typical rider. Thats no a comment made as an insult, it's just some careless some care alot. This fits the group that cares alot.