I'm sure this subject has been covered many times, but as a newbie to the biking world, I need to ask for advice on improving the comfort of my bike seat. Should I look to upgrade to another seat, or should I start with specialized bike shorts/gear?

I recently bought a hybrid Trek 7200, and mainly bike for 30 minutes to an hour, 5-6 days a week. I'm really enjoying my rides, but I'm dealing with a lot of discomfort with my seat. The discomfort ceases after my rides, no lingering effects.

Any advice on products and/or specific brands? THX