I prefer to have them facing me, thereby increasing my Surlescent fortitude for the ride. But I digress, it should never be about the rider for we already now of these powers. In true fashion, you should spray your hubs with WD40 and then ride through a dusty street. The grit will stick to the hubs, hiding any corporate/manufacturer identity that one might point out as uncool. It is ALL about satisfying the masses. At no time should your own personal opinion come into play.