So as soon as you put a wrench to a $7,000 Serotta, it's no longer a Serotta? Not everyone can afford to pick up a bike at the LBS. Cigtech showed w/ some basic knowledge of bike maintenance, you could ride a Denali w/o it exploding underneath you. Last year at the 5BBT, I saw a guy wearing jeans and a leather jacket on a Denali shut down a lycra clad yuppie on a Litespeed. It's all about the engine.