Pink does sound odd. I haven't gotten one of their strobes having used the same Radio Shack amber one for nearly 15 years. Try having a friend with good color vision look at it at night from 40 or 50 yards away. My amber light seems almost white when I am right by it. If it is still pink consider wrapping a few pennies of clear red tape or plastic sheet around it first. If that fails consider getting an amber one, keeping the pinkish one for back-up or run it along with the amber one.