I don't buy this whole "Fred-empowerment" argument.

I guess I'm inherently not a fred. If I am in the owner of an item that is used for utility, I'd like it to be decent looking as well. A mix of "form + function" factors into every purchase I make, even it's just for transportation. For example, my car is a 2000 hand-me-down Grand Marquis, but I still wash it every couple of months and try to avoid errant shopping carts.

Also, I don't need more reasons for the idiots with "motorist balls" to treat me like some second-class hippie swine.