I'd never heard of it until my friend talked about it so it may be just new to me.

And yeah, I'd never figured that there was a diff between the any of the usual vodkas until I tried Grey Goose. It is just really smooth and if I am drinking it, I prefer to have it on the rocks as it is just that nice. Iceberg is like Grey Goose but much cheaper. I guess the triple distilled thing works? Or maybe it just works for me as I hate getting hangovers and that is why I first started drinking vodka in the first place, avoiding hangovers. I sound like a drunk