I love On-one, and this is just another reason. They see a market that hasn't been taken yet, and they go for it.
I think this is going to be the go-to frame for folks who think that the Quikbeam is ridiculously overpriced, and that an IRO is too plain. Hell, if they go 953, $1000 for a frame will be a bargain, and will be (
AFAIK) the only production 953 frame out there.