Who cares! The reviews give you a base to work with instead of grabbing a ton of literature from the bike companies/stores. The reviews give you an idea of the type of bikes you might like. We all know that if you really want to review a bike you have to ride it yourself, no matter what Bicycling mag or the bike company brochures say.
But these types of reviews are good to narrow down a search and maybe look at bikes you didn't know about or never thought about in the price range you are looking at. It does what they are paid to do.