I'll never understand why Reynolds put stickers on these wheels that look like something from the '50s, and despite the annoying amount of time I spent removing them, it was worth every moment. I didn't use a hair dryer, so maybe I made it more work than was necessary, plus I have zero patience for this kind of thing so it might be a walk in the park for you. In any case, I would suggest you bite the bullet and peel away, your very cool bike deserves it.